Classical Talk

Ethical Startup and Product Management: A Practical Guides for Product Teams

As we design and deliver products or services we make choices that will impact individuals or society at large, in positive but easily also in negative ways.

Some choices seem obvious: like not enabling arms development. Some less clear: like working on that algorithm assessing the likelihood of an offender to reoffend. Some easy: working on big data driven integrative healthcare, or, say working for a startup that offers rental bike services. But in reality none of these choices are straightforward and without tension.

From seemingly straightforward choices to intricate conundrums, this talk discovers why our decisions matter and proposes a framework for making ethically sound choices in our daily work. This talk aims to inspire IT professionals to be more mindful and deliberate in their actions, fostering a culture of better, more ethical decisions and choices.

Marcel Britsch
Beautiful Abstraction, United Kingdom

Biography

Marcel Britsch is an independent Digital Consultant, Product Manager and Agile Transformation specialist.

He has been living and working in London for over 20 years. He has worked with creatively and technically focused agencies, consultancies and clients across education, artificial intelligence, conservation, automotive, finance, retail healthcare and energy.

He helps organisations build solid products and services in a sustainable way by facilitation, pairing, coaching or hands-on product management.
He believes that project success is strongly linked to happy teams, value-focused decision-making and fast feedback cycles. He is passionate about finding the best tools and techniques to optimise team culture, ways of working and solution design. He considers projects that follow classic waterfall / big-design-up-front practices to be too likely doomed to go anywhere near them, but loves to help organisations build products and transform in incremental evolutionary fashion or move towards this approach.

Outside of work he is interested in SciFi and comic books, Theravada Buddhist meditation and number theory.
He is a regular speaker at conferences, teaches at Cambridge University, blogs at www.thedigitalbusinessanalyst.com, and can be found at https://www.beautifulabstraction.com.

Speaker ATVIE 2026 | Marcel-Britsch