Gojko Adzic
Consultant, Speaker and Author
Partner at Neuri Consulting LLP
Classical Talk

Lizard Optimization

Lizard Optimization is a technique for designing product development experiments by engaging long-tail users that seem to follow some unexplainable “lizard” logic. It can help you understand your audience better and improve your products. This talk is a quick overview of the Lizard Optimization process, with a case study of a product where it helped unlock 500 times (not percent) growth year-on-year.  Learn how to steer your product growth gently without overcomplicating delivery and focusing on value, and how cheap and dirty observability can provide the necessary information to make informed decisions.


Gojko Adzic is a partner at Neuri Consulting LLP. He is the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award. Gojko’s book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010. Gojko is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. As a consultant, Gojko has helped companies around the world improve their software delivery, from some of the largest financial institutions to small innovative startups. Gojko specialises in are agile and lean quality improvement, in particular impact mapping, agile testing, specification by example and behaviour driven development.