Classic Talk

The Truth Behind the Numbers: Why Metrics Often Mislead

In Agile environments, we often lean on metrics like velocity, burndown charts, and cycle time to track our team’s performance. While these numbers can be valuable, they often paint an incomplete picture. What happens when your team hits its velocity target but the customer isn’t satisfied? Or when a burndown chart looks great, but your product isn’t really delivering value?
This session challenges the common practice of relying solely on quantitative metrics to measure success. We’ll dig into why focusing too much on numbers can mislead teams and organizations, obscuring what truly matters—value delivery, customer satisfaction, and team health.
Through real-world examples and interactive discussions, we’ll explore how to use metrics smarter, aligning them with Agile principles that support collaboration, innovation, and continuous improvement. By the end of this session, you’ll have fresh insights and practical strategies to ensure that your metrics truly reflect your team’s success—not just the numbers on a page.

Kateryna Ogar
Author
Cisco Systems, United Kingdom

Biography

With over 7 years of experience as a Scrum Master and Product Manager, Kateryna has worked with global clients like NASDAQ, Ericsson, and Volvo, delivering impactful projects. Certified in PSM1 and SAFe 5.1 Agilist, she drives both business value and customer satisfaction through her leadership.

Kateryna specializes in Agile, Kanban, Lean, TDD, and BDD methodologies, continuously improving team performance and product delivery. She’s dedicated to creating environments where teams can innovate and excel.

As a mentor in the Women in Tech global program, Kateryna helps empower the next generation of female tech leaders. She is also ranked in the Top 1% of Product Management mentors on ADPList, sharing expertise to support professional growth.

Kateryna Oger