Viktoria will talk about the different approaches to User Research and Discovery that Product Managers can take, from surveys to usability tests and interviews.
Looking at several case studies from different organizations in both the B2B and B2C context, we will discuss which of these approaches are most suited for different product research questions and when they are just a waste of time.
Dr. Viktoria Korzhova, VP of Product & COO at Product People, has a PhD in Neuroscience and 9+ years of Product & Project Management experience. She has worked with both B2B and B2C products in different industries including fintech, mobility, e-commerce, digital health/ wellness, travel, edtech, real estate, etc. She has experience leading multiple cross-functional teams to drive high-impact initiatives and growth Product Managers to become Product Leaders.
